Description:
Strengthen employer branding to attract top talent and enhance the company’s reputation as a great workplace.
Duration: 10-14 weeks
Major Activities:
- Conduct employer brand perception analysis
- Define Employee Value Proposition (EVP)
- Develop recruitment marketing materials (videos, career page, social media)
- Implement employee advocacy and referral programs
- Optimize candidate touchpoints (application process, communication)
- Measure employer branding effectiveness and refine strategies
Deliverables:
- Employer branding strategy document
- Employee Value Proposition (EVP) framework
- Career site and recruitment marketing content
- Social media recruitment campaign plan
- Candidate engagement & communication guidelines
- Employer brand perception and impact report
Project Tips:
✅ DO:
- Showcase real employee experiences in branding materials.
- Leverage social media for talent attraction.
- Continuously monitor and adapt branding strategies.
❌ DON’T:
- Make employer branding generic—be authentic.
- Ignore negative employer reviews—address them proactively.
- Focus only on external branding—engaged employees are the best brand ambassadors.